Brooklyn Brewery
Brooklyn Brewery crafted a pilsner that was to be launched globally and compete with the established beer brands. Carlsberg is part owner of the brewery which is why the campaign was conceived in Copenhagen. We were tasked with developing the concept behind the film and print campaign as well as directing the final commercial films.
For the idea we let ourselves be inspired by the bottle’s label which is made up of icons typical of Brooklyn. We created a series of vignettes around each icon where the concept was to capture the unique atmosphere that only exists in Brooklyn while organically integrating the product.
Carlsberg and Brooklyn Brewery were so excited about the idea that they decided to not only focus on a Pilsner campaign but wanted to expand the concept across all of Brooklyn Brewery’s products. We filmed for 3 days in Brooklyn and in addition to making this 90 second anthem film, we shot material for 100s of online spots for all the various Brooklyn Brewery products. And got to taste some along the way.
Craft Beer from Brooklyn :
Creative campaign development and film executionDate:
March 9, 2022