XY
Music and sound can transport each of us into our own worlds. The XY headphones are no exception and we wanted to visualize the tag line Embrace Your Sound with a poetic and cinematic film. We personified the X and the Y by casting a young man and woman and crafted a love story centered around the girl’s daydream while using the headphones.
Since the headphones are designed in Scandinavia it was important for us that the Scandinavian aesthetic was dominant, so we filmed only at the right time of day to get the light perfect.